cans of Red Bull sold worldwide in 2025. More than 10% up on the year before.
Source: Red Bull, company figures 2025For investors
The next energy drink has protein.
Last year Red Bull sold almost 14 billion cans. The growth is in energy that’s better for you. NXTGEN is the energy drink you know, with 15 grams of protein and zero sugar. We’re looking for a small group of investors who want to get in early.
- 15gWhey isolate
- 80mgCaffeine
- 0gSugar
- 330mlLightly sparkling
01The market
A habit of
14 billion cans.
Energy isn’t a trend anymore. It’s something people drink every day. And the growth is shifting to brands that are better for you.
revenue for Monster in 2024. Almost 5% up on the year before, in a market that has been growing for years.
Source: Monster Beverage, annual results 2024revenue for Celsius in 2024. Driven, according to Celsius itself, by demand for energy that’s better for you.
Source: Celsius Holdings, annual results 2024of Dutch people aged 18 to 34 deliberately add protein-rich products to their diet.
Source: NIQ/GfK, 2025We don’t have to invent new behaviour. People already drink energy and already look for protein. NXTGEN puts the two together in the can they already know.
02Why this wins
Two habits.
One can.
- 01
Energy is getting better for you.
Sugar is out, function is in. Brands like Celsius, Alani Nu and GHOST have grown fast in recent years on exactly that promise. The segment exists, the demand is proven.Celsius · Circana · Keurig Dr Pepper
- 02
Protein is the functional trend.
The biggest new product launch of 2024 in the Netherlands was a protein drink. Almost one in three Dutch people deliberately add extra protein to their meals.NIQ/GfK, 2025
- 03
The can people already know.
Not a shake and not protein water, but the classic energy taste: lightly sparkling and cold from the can. For every moment of the day. When you wake up, as a quick boost, at the office or before a workout.
03The road to an exit
Big players
buy growth.
In energy, young brands become worth hundreds of millions within a few years. And the big drinks companies buy them.
Alani Nu was founded in 2018. Seven years later came the acquisition.
For 60% of GHOST, founded in 2016. The rest follows in 2028.
An energy brand, acquired by one of the largest drinks companies in the world.
Examples from the market, not a promise. But it is the end point NXTGEN is being built for: a brand a big player wants to own.
04Who’s building this
Built by
a former international.
LG
Lennart van Wimersma GreidanusFounder of NXTGEN
- Former internationalTennis. From the age of five to sixteen at the highest national level, and for years on the international tournament circuit. He knows elite sport from the inside.
- Entrepreneur since 16He started his first company at sixteen.
- Forewatch IntelligenceThen built Forewatch Intelligence, an intelligence platform for the shipping industry.
05Getting in
Builders,
not spectators.
We’re looking for a small group of investors who want to help NXTGEN get from recipe to first production run. People who believe in the brand, think along and put their network to work.
- 01The dossierA personal link with the real numbers: traction, what the waitlist says, the round and the roadmap.
- 02A callBook a time with Lennart straight away. Half an hour, no obligations.
- 03The portalOnce you invest, you follow everything live in your own portal, with an update every month.
This page is not an offer of shares or any other financial products. Any investment is discussed in person and set down in writing. Market figures and acquisitions relate to other companies and are no guarantee of NXTGEN’s results.
Sources: Red Bull, company figures 2025 · Monster Beverage, annual results 2024 · Celsius Holdings, annual results 2024 · Celsius, Alani Nu acquisition · BeverageDaily, Alani Nu · Keurig Dr Pepper, GHOST · BevNET, PepsiCo and Rockstar · NIQ, the protein trend